Lavazza's Slogans & Taglines

Luigi Lavazza S.p.A. is a premier Italian multinational beverage corporation that commands immense market-defining equity as one of the world's absolute leaders in premium coffee manufacturing. Founded in 1895 by Luigi Lavazza as a small grocery kiosk in Turin, Italy, the brand achieved historic commercial success by pioneering the concept of coffee blending—combining different varieties of coffee beans to create distinctive, consistent flavor profiles. Headquartered in Turin and operating as a privately held, family-owned global enterprise, the multi-billion-dollar corporation drives exceptional profitability through a high-volume, high-margin portfolio. This includes premium espresso beans, ground coffee blends, instant coffee, and advanced single-serve capsule systems (such as Lavazza A Modo Mio). Utilizing an expansive international supply chain and roasting facilities across Europe, the Americas, and Asia, Lavazza mass-distributes its iconic Italian espresso culture across global supermarkets, retail channels, digital e-commerce, and commercial foodservice/hospitality networks in over 140 countries.