Seattle's Best Coffee's Slogans & Taglines

Seattle's Best Coffee is a premier American beverage brand that commands monumental market equity as a staple of smooth-roasted, highly accessible retail and commercial coffee. Founded in 1969 by Jim Stewart as the "Wet Whisker" on Whidbey Island, Washington, the company earned its current moniker in 1991 after winning a local competition to find the city's finest cup of coffee. Headquartered in Seattle, Washington, the brand underwent major corporate transitions, moving from long-term stewardship under Starbucks into a strategic acquisition by Swiss food and beverage giant Nestlé in early 2023 to reinforce the global food giant's multi-tier grocery portfolio. The brand drives massive commercial volume through an optimized, everyday value portfolio anchored by its signature "Smooth Roasted" ground coffee lines, K-Cup pods, and widespread ready-to-drink options. Utilizing Nestlé's immense global distribution networks alongside a unique arrangement where Starbucks continues to handle its primary roasting, Seattle's Best mass-distributes its premium products to thousands of mainstream supermarkets, fast-food partnerships, institutional food service operators, and military bases globally.