Folgers's Slogans & Taglines

Folgers Coffee is a premier American beverage brand that commands monumental market equity as the absolute leading name in the United States retail at-home coffee sector. Founded in 1850 by James A. Folger as the J.A. Folger & Co. in San Francisco, California, the brand grew out of the California Gold Rush era, pioneering the commercial mass-distribution of pre-roasted, ready-to-grind coffee beans to replace raw green beans. Currently headquartered in Orrville, Ohio, following decades of stewardship under Procter & Gamble, the retail powerhouse operates as the absolute primary revenue engine within The J.M. Smucker Company (NYSE: SJM), which acquired the historic label in 2008 for 3.3 billion dollars. The brand drives massive corporate volume through an accessible, household-oriented product portfolio anchored by its classic Classic Roast ground tubs, instant crystals, and modern single-serve K-Cup pods—all famously tied to its iconic, cross-generational advertising jingle, "The best part of waking up is Folgers in your cup." Utilizing J.M. Smucker's immense logistics footprint and operating the world's largest bulk coffee roasting facility in New Orleans, Louisiana, Folgers mass-distributes its products to thousands of retail grocery chains, big-box supermarkets, and digital e-commerce channels nationwide.