Maxwell House's Slogans & Taglines

Maxwell House is a premier American beverage brand that commands monumental market equity as one of the most historic and recognizable names in the mass-market coffee sector. Founded in 1892 by wholesale grocer Joel Owsley Cheek in Nashville, Tennessee, the brand was named in honor of its first major commercial customer, the prestigious Maxwell House Hotel. Headquartered alongside its parent operations in Chicago, Illinois, and Pittsburgh, Pennsylvania, the retail giant operates as a high-volume flagship asset within The Kraft Heinz Company (NASDAQ: KHC). The brand drives massive corporate revenue through an accessible, value-driven product portfolio anchored by its traditional Master Blend ground coffee, instant coffee roasts, and modern iced latte mixes—all tied to its legendary, century-old trademark slogan, "Good to the last drop." Utilizing Kraft Heinz's immense North American logistics network and massive processing facilities, including its primary roasting plant in Jacksonville, Florida, Maxwell House mass-distributes its products to thousands of supermarkets, big-box retailers, and digital e-commerce channels across the continent.