Aditya Birla Group's Slogans & Taglines

Aditya Birla Group traces its origins to 1857, when Seth Shiv Narayan Birla commenced cotton trading in Pilani, Rajasthan, laying the foundation of the Birla family enterprise. In 1947, Ghanshyamdas Birla established Grasim Industries in Gwalior, and in 1958 Hindalco Industries was founded to mark the group's entry into aluminium. The pivotal global expansion began in 1969 under Aditya Vikram Birla, who established operations in Thailand, Malaysia, Indonesia, and beyond, transforming the group into a multinational powerhouse. In 1995, following Aditya Birla's passing, his son Kumar Mangalam Birla took the helm and initiated a major restructuring, expanding into financial services, telecom, and new economy sectors. In 2007, Hindalco acquired Novelis Inc., making it the world's largest aluminium rolling company. Today, headquartered in Mumbai, the group operates in 41 countries across 6 continents with over 227,500 employees, generating more than 42% of its revenues from overseas operations.

The brand's core products span metals, cement, textiles, chemicals, financial services, telecom, and branded apparel. Its portfolio includes UltraTech Cement (India's largest), Hindalco (world's largest aluminium rolling company), Grasim (world's largest viscose staple fibre producer), Aditya Birla Fashion and Retail (Louis Philippe, Van Heusen, Peter England, Pantaloons), Aditya Birla Capital, and Vodafone Idea.

From its earliest positioning "Taking India to the World" to "Big in your Life" (2016), the group has evolved to embrace its current mission "A Force for Good" (2024). This journey reflects a shift from a proud declaration of global ambition to a purpose-driven commitment to enriching lives through dynamic, responsible businesses that inspire trust across generations.