Aramco's Slogans & Taglines

Saudi Aramco, officially the Saudi Arabian Oil Company, is the national petroleum and natural gas company of Saudi Arabia founded in 1933 through a concession agreement between the Saudi government and Standard Oil Company of California. Originally established as the California Arabian Standard Oil Company, it was renamed the Arabian American Oil Company (Aramco) in 1944. The Saudi government completed a gradual buyout by 1980, and the successor Saudi Arabian Oil Company was formally established by royal decree in 1988. Today, it is the world’s largest integrated oil and gas company, operating in over 40 countries with more than 60,000 employees. In 2019, it executed the largest initial public offering in history on the Tadawul Stock Exchange, and in 2020 acquired a 70% stake in SABIC to expand its petrochemicals footprint.

The company’s operations span the full hydrocarbon value chain, including crude oil and condensate production, natural gas and natural gas liquids processing, refining, and marketing of gasoline, diesel, and jet fuel. Through SABIC, it produces petrochemicals, polymers, and performance materials, while its downstream portfolio encompasses lubricants, base oils, and retail fuel distribution. Brand messaging has evolved from the institutional positioning of Bringing energy to life to the 2021 global campaign Powered by How, reflecting a strategic shift from a resource-centric identity to an innovation-driven global energy solutions provider.