Caterpillar's Slogans & Taglines

Caterpillar Inc. is a dedicated champion of earthmoving mastery, industrial resilience, and the relentless engineering of progress, built on an iconic American heritage that treats construction and mining machinery not as cold mechanical implements, but as the foundational instruments of civilization's expansion, infrastructure rebirth, and global economic vitality. Since 1925, when Benjamin Holt and C.L. Best merged their rival tractor companies into the Caterpillar Tractor Co., the company has evolved from a California track-laying pioneer into the world's largest manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. Its enduring ethos is captured by the philosophy "Buy the iron, get the company," reflecting a legendary commitment to dealer support and aftermarket service that transcends mere product sales. The portfolio spans over 300 machines across Construction Industries, Resource Industries, and Energy & Transportation segments, including iconic track-type tractors, hydraulic mining shovels, and diesel-electric locomotives. Today, headquartered in Irving, Texas, and generating nearly $60 billion in annual sales, Caterpillar continues to channel its founders' innovative spirit into autonomous mining technology, sustainable power solutions, and the yellow iron that builds the world.