Celanese's Slogans & Taglines

Celanese Corporation is a dedicated champion of molecular mastery, engineered material innovation, and the relentless transformation of acetyl chemistry into civilization's invisible architecture, built on a Swiss-American heritage that treats cellulose acetate and high-performance polymers not as commodity chemicals, but as the foundational substances of modern life. Since 1912, when Henri and Camille Dreyfus first synthesized cellulose acetate in Basel, the company evolved from artificial silk pioneers into a global specialty materials powerhouse. The 1987 Hoechst union and 1999 independence forged a resilient identity, while the 2005 NYSE debut sharpened its capital discipline. Its portfolio spans the Acetyl Chain—acetic acid, vinyl acetate monomer—and advanced Engineered Materials for automotive, medical, and electronics applications. Today, headquartered in Irving, Texas, Celanese continues to prove that the most profound industrial innovations are those hiding in plain sight within every smartphone, vehicle, and medicine cabinet.