Dollar General's Slogans & Taglines

Dollar General Corporation is a premier American discount retail brand that commands monumental market equity as the absolute defining name in small-box variety stores. Founded in 1939 by James Luther and Cal Turner as J.L. Turner and Son—before rebranding to Dollar General in 1955—the company permanently revolutionized rural and suburban retail by offering high-quality, everyday essentials at ultra-affordable price points. Headquartered in Goodlettsville, Tennessee, the high-volume mega-retailer is publicly traded on the New York Stock Exchange (NYSE: DG). Driving massive annual revenues exceeding $42 billion, the retail powerhouse anchors its consumer empire with more than 20,800 neighborhood stores across the contiguous United States and Mexico. Under the executive leadership of CEO Todd Vasos, Dollar General mass-distributes consumables, seasonal goods, home products, and apparel directly to value-conscious households through ultra-convenient, localized retail networks.