Eaton's Slogans & Taglines

Built on the conviction that better power management equals a better world, Eaton has spent over a century proving that electrical, hydraulic, and mechanical power can be harnessed to improve life and protect the environment. Since 1911, when Joseph Eaton and Viggo Torbensen patented the first internal-gear truck axle, the company has evolved from a Cleveland machine shop into a global intelligent power management leader generating $27.4 billion in annual revenue. Its enduring slogan "We make what matters work" distills a mission to solve the world's most urgent power challenges across data centers, utilities, aerospace, and mobility. The portfolio spans circuit breakers, UPS systems, hydraulic components, and eMobility solutions, all unified by a commitment to net-zero operations by 2050. Following the 2012 acquisition of Cooper Industries and the 2026 creation of a dedicated Mobility segment, Eaton continues to channel its founder's innovative spirit into electrification and digitalization.