EDF Energy's Slogans & Taglines

EDF Energy is a British integrated energy company with operations spanning electricity generation and the sale of natural gas and electricity to homes and businesses throughout the United Kingdom. Entering the UK market in 2003 as part of a wave of acquisitions and re-brandings, the company is a subsidiary of Électricité de France SA, the French state-owned utility founded in 1946. Headquartered in London, EDF Energy operates eight nuclear power stations that generate enough low-carbon electricity for 44% of UK homes, alongside extensive wind, solar, and gas assets. Its core offerings encompass residential and business electricity and gas supply, nuclear power generation, renewable energy solutions, and energy efficiency services. Brand messaging evolved from the 2006 environmental positioning "Save Today, Save Tomorrow"—reflecting its low-carbon credentials—to the 2012 customer-centric promise "Feel Better Energy", capturing an emotional commitment to better service, fair value, and responsible energy.