Berger Paints's Slogans & Taglines

Berger Paints Ltd traces its origins to 1760, when Lewis Berger founded a dye and pigment business in England, perfecting the process for manufacturing Prussian Blue. The Indian chapter began in 1923 when Mr. Hadfield established Hadfield's (India) Limited in Kolkata, producing ready-mixed paints on two acres in Howrah. In 1947, British Paints acquired the company, renaming it British Paints (India) Ltd. In 1969, Berger, Jenson & Nicholson of the UK acquired the Indian operations, and in 1983 the company was renamed Berger Paints India Limited under the UB Group. In 1991, the Delhi-based Dhingra brothers purchased the company, and today it stands as India's second-largest paint manufacturer with over 16 manufacturing units across India, Nepal, Poland, and Russia.

The brand's core products are paints and coatings solutions, including decorative paints, industrial coatings, automotive finishes, marine paints, protective coatings, and powder coatings. Its portfolio features iconic brands such as Silk Glamor, Easy Clean, WeatherCoat, and Bison, alongside the Color Bank tinting system offering over 5,000 shades.

From its earliest positioning, Berger Paints has embraced the tagline "Paint your imagination" and the promise of "No Daag No Dhabba, Only Beautiful walls" in the Indian market. Internationally, the brand carries the enduring motto "Trusted Worldwide," reflecting a journey from an 18th-century English pigment maker to one of India's most admired paint and coatings companies.