Halliburton's Slogans & Taglines

Halliburton Company was founded in 1919 by Erle P. Halliburton in Duncan, Oklahoma, as the Halliburton Oil Well Cementing Company. The breakthrough came in 1922 with the patent of the "jet-cement" mixer, revolutionising well cementing speed and quality. In 1924, seven major oil companies invested in the firm, and by 1926 it had expanded into Canada. In 1940, Halliburton opened its first overseas operation in Venezuela, and in 1948 it listed on the New York Stock Exchange. In 1960, the company shortened its name to Halliburton Company, and in 1961 moved headquarters to Dallas, later relocating to Houston, Texas. The 1998 merger with Dresser Industries significantly expanded its capabilities, and in 2002 the company separated into Halliburton Energy Services and KBR (engineering and construction). Today, Halliburton operates in over 70 countries with two main segments: Completion and Production, and Drilling and Evaluation.

The brand's core products are oilfield services and energy solutions, including drilling and evaluation services, well completion and stimulation, production enhancement, cementing, hydraulic fracturing, and digital asset management platforms such as Landmark software. Its portfolio serves national and independent oil companies across conventional and unconventional resource plays.

From its earliest days, the company embraced the gritty slogan "We will get there, somehow"—reflecting the determination of its truck drivers navigating muddy terrain to reach well sites. In 1988, Halliburton articulated its vision as "the premier global solutions provider for energy services, engineering and construction, and energy equipment." Today, the brand continues to champion innovation in well construction, reservoir development, and production enhancement, embodying over a century of energy industry leadership.