Hilti's Slogans & Taglines

Hilti was founded in 1941 by brothers Martin and Eugen Hilti in Schaan, Liechtenstein, initially producing a mechanical device for cleaning carburettors. The breakthrough came in 1953 with the invention of the world's first powder-actuated fastening tool, the DX 100, which transformed construction fastening technology. In 1967, Hilti introduced the TE 17, the first rotary hammer with a pneumatic hammering mechanism, establishing the brand as a global leader in professional construction tools. Today, the company operates in over 120 countries with more than 30,000 employees, generating annual sales exceeding CHF 6 billion.

The brand's core products are construction tools and systems, including rotary hammers, diamond coring systems, direct fastening tools, anchors, firestop solutions, and measuring instruments. Its portfolio also encompasses software, fleet management services, and on-site training, serving professional contractors, engineers, and building maintenance specialists worldwide.

From its earliest days, Hilti has built its reputation on the promise of "outperform, outlast" and the philosophy of "making construction simpler, faster, and safer." In 2017, the brand embraced the slogan "Making the construction industry work better," reflecting a journey from a small Liechtenstein workshop to a global partner for professional end-users, defined by innovation, direct sales, and uncompromising quality.