Metabo's Slogans & Taglines

Metabo traces its origins to 1923, when Albrecht Schnizler invented the first handheld metal drill—the "Metallbohrdreher"—in Nürtingen, Germany. On 19 February 1924, he co-founded Schnizler GmbH with Julius Closs, later renaming the company Metabo after its groundbreaking invention. In 1932, the brand introduced the first handheld drill with a pistol grip and trigger switch, revolutionising ergonomics. The 1953 launch of the first angle grinder and the 1966 introduction of a safety clutch cemented its reputation for metalworking innovation. In 1981, Metabo pioneered cordless technology, and in 2016 it became part of the Hitachi Koki Group, now Koki Holdings. Today, the Nürtingen headquarters remains the global R&D centre.

The brand's core products are professional power tools, including angle grinders, rotary hammers, impact drills, jigsaws, circular saws, sanders, and cordless systems. Its portfolio serves metalworking, construction, and renovation trades, with the Cordless Alliance System (CAS) enabling cross-manufacturer battery compatibility.

From its founding promise of precision and durability, Metabo has evolved into a global benchmark for professional-grade tools. The brand is guided by the slogan "when you need reliability" in international markets, while its 2024 centenary embraced the motto "Building our world. Together," reflecting a century-long commitment to German engineering and customer-centric innovation.