Motilal Oswal's Slogans & Taglines

Motilal Oswal Financial Services Ltd. was founded in 1987 by Motilal Oswal and Raamdeo Agrawal in Mumbai, India, as a small sub-broking unit with just two people. In 1990, the company listed on the Bombay Stock Exchange, and in 1994 on the National Stock Exchange. The 2007 IPO made it the subject of a Harvard Business School case study. Over the decades, the company diversified from stockbroking into investment banking (2005), private equity (2006), asset management (2010), and home finance (2013). In January 2025, the company unveiled a refreshed brand identity with the tagline "Wealth Creation Simplified" and the positioning "Solid Research. Solid Advice." Today, it serves over 5.2 million clients across 550+ cities with 2,500+ business locations, managing assets exceeding ₹2 trillion.

The brand's core products are financial services and investment solutions, including retail and institutional broking, wealth management, portfolio management, mutual funds, investment banking, private equity, asset management, commodity and currency trading, and home finance. Its research-driven approach covers 260+ companies across 21 sectors.

From its earliest days, Motilal Oswal built its identity on the iconic slogan "Think Equity, Think Motilal Oswal," reflecting its foundational belief in equity as the premier long-term wealth creation vehicle. The 2020 "PHYGITAL" campaign blended digital convenience with human advisory, while the 2025 rebrand signals a modern, accessible evolution of its research-first legacy.