Circuit City's Slogans & Taglines

Circuit City Corporation traces its origins to 1949, when Samuel S. Wurtzel opened a small television store called Wards Company in Richmond, Virginia. The name was an acronym of his family members' initials. By the 1970s, the company had pivoted toward consumer electronics, opening its first superstore—The Wards Loading Dock—in 1974. In 1984, the company officially became Circuit City Stores, Inc. and listed on the New York Stock Exchange. The brand pioneered the big-box electronics retail model, becoming the second-largest U.S. electronics retailer by the late 1990s. However, strategic missteps—including eliminating its commissioned sales force in 2003 and exiting the appliance market—contributed to declining competitiveness. In November 2008, the company filed for bankruptcy, and by March 2009 all physical stores were closed. In 2016, Circuit City Corporation was re-established as an online-only consumer electronics retailer, reviving the iconic brand for the digital age.

The brand's core products are consumer electronics and technology retail, including televisions, computers, audio equipment, gaming consoles, and entertainment software. Its modern e-commerce platform offers electronics, accessories, and tech gadgets for home and personal use.

From early slogans such as "Circuit City — Where the Streets are Paved with Bargains" to the 1980s promise "Welcome to Circuit City, Where Service Is State of the Art," the brand built its identity on selection, savings, and service. Today, as an online retailer, Circuit City continues to champion accessible technology for everyday consumers.