Baldwin Piano's Slogans & Taglines

The Baldwin Piano Company was founded in 1862 by Dwight Hamilton Baldwin in Cincinnati, Ohio, initially as a retail dealership selling Steinway and Chickering pianos. In 1890, Baldwin vowed to build "the best piano that could be built," and the following year introduced its first upright piano. In 1895, the company launched its first grand piano, and by 1900 a Baldwin concert grand had won the Grand Prix at the Paris Exposition—the first American-made piano to earn this honour. The brand went on to claim top prizes at the 1904 St. Louis Exposition and the 1914 London Anglo-American Exposition. During World War II, the company contributed to the war effort by manufacturing wooden aircraft parts, later applying that expertise to enhance its laminated pinblock designs. In 1965, Baldwin unveiled the acclaimed SD-10 Concert Grand, and in 1973 it produced its one-millionth vertical piano. In 2001, the company became a subsidiary of Gibson Guitar Company, and by 2008 production had moved to China.

The brand's core products are acoustic pianos and keyboard instruments, including upright pianos, grand pianos, console pianos, and electronic organs. Its portfolio spans the iconic Acrosonic and Hamilton lines, as well as concert grands and player piano systems, all celebrated for their robust American tone and durable craftsmanship.

From its earliest days, Baldwin built its identity on the enduring slogan "America's Favorite Piano," a promise backed by endorsements from legendary artists such as Liberace, Dave Brubeck, and John Williams, and by the patronage of four U.S. Presidents. This journey reflects a shift from a Midwestern music store to one of the most beloved names in American piano history.