Purely Custom's Slogans & Taglines

Purely Custom is a premier manufacturer of customized bicycle components, bike fitting tools, and promotional products. Founded in 1998 and headquartered in Twin Falls, Idaho, the company has established itself as a leading supplier to the global cycling industry. Its core offerings encompass precision-engineered fitting solutions including the Fit Bike Pro and Platform Fit Bike size cycles, alongside specialised tools such as the Single Laser Knee Tracker, Digital Seat Angle Tool, and precision plumb bobs. These products are developed to the specifications of top bike fitters worldwide and are integral to professional fitting protocols used by the Serotta International Cycling Institute, Cyclologic, and the F.I.S.T. triathlon fit system. Purely Custom serves a diverse clientele spanning independent bike fitters, custom frame builders, cycling coaches, physical therapists, and national retail chains, providing equipment that enables accurate biomechanical assessment and optimal bike-body relationships. The company also produces branded promotional products and accessories for the cycling industry.