Quick-Step Floors's Slogans & Taglines

Quick-Step is a Belgian flooring brand owned by Unilin, a company founded in 1960 in West Flanders as a flax cooperative before pivoting to wood processing in the 1970s. The Quick-Step brand was officially launched in 1990 with a mission to create a cheaper, easier-to-maintain alternative to traditional wood flooring—achieved through pioneering laminate technology. Core offerings today span laminate, engineered wood, and luxury vinyl flooring, including the waterproof Alpha Vinyl range and the Cascada waterproof wood collection, complemented by matching skirting boards and finishing profiles. The brand has consistently driven industry innovation, introducing the Uniclic click-installation system in 1997, the first laminate with V-groove edges, and HydroSeal waterproof technology. Brand messaging is anchored by the philosophy A passion for timeless beauty and the promise of carefree living through high-performance floors, reflecting a DNA of constantly striving for perfection. In 2005, Unilin was acquired by Mohawk Industries, though Quick-Step continues to operate as a distinct global brand. Today, it is distributed across more than 150 countries, recognised for combining beautiful design with durable, easy-to-install flooring solutions.