Raymond Limited's Slogans & Taglines

Raymond Ltd traces its origins to 1925, when Albert Raymond established a small woollen mill in Thane, Maharashtra. The pivotal moment came in 1944, when Lala Kailashpat Singhania acquired the struggling mill and transformed it into a textile powerhouse. The company pioneered washable wool and wool-blended suiting in 1984, and opened its first exclusive retail showroom, King’s Corner, in Mumbai in 1958. In the 1990s, the iconic campaign “The Complete Man” redefined Indian masculinity in advertising, shifting the brand from a mere fabric manufacturer to a lifestyle symbol. The product portfolio spans worsted suiting, shirting, made-to-measure tailoring, and home furnishing, alongside brands such as Park Avenue, ColorPlus, Parx, and Raymond Ready to Wear. Under Gautam Singhania’s leadership since 2015, Raymond has embraced Vision 2030, diversifying into real estate and asset management while maintaining its textile leadership. The slogan evolved from the aspirational “The Complete Man” to the forward-looking “Go Beyond,” reflecting its journey from a woollen mill to a modern conglomerate.