Coles Group's Slogans & Taglines

Coles Group Limited is a premier Australian public retail conglomerate that commands immense equity in the nation's consumer marketplace. Founded in 1914 by George Coles in Collingwood, Melbourne, the company scaled over a century into a foundational component of Australia’s retail landscape, notably spending more than a decade as a subsidiary of Wesfarmers before being spun off as an independent, publicly traded entity on the Australian Securities Exchange (ASX) in 2018. Headquartered in Hawthorn East, Victoria, Coles operates a high-volume, national footprint across multiple core segments: Coles Supermarkets (one of Australia's dominant grocery chains), Coles Liquor (operating under brands like Liquorland, Vintage Cellars, and First Choice Liquor Market), and Coles Express (convenience retail). By leveraging extensive supply chain logistics, high-margin private label products, and digital e-commerce channels, Coles processes millions of consumer transactions weekly, solidifying its position as a cornerstone of Australia's consumer packaged goods and retail sectors.