Super C (supermarket)'s Slogans & Taglines
A Comprehensive List of Advertising Slogans for Super C (supermarket) (2026 Edition)
Official Advertising Taglines
Alimentation aux Meilleurs Prix! ( 1998-2004, used in stores in Quebec )
Fresh Food for Less! ( 1998-2004, used in Ontario stores and in English media in Ontario and Quebec )
Where food prices are lower every day ( 2004-2006, used in Ontario stores and in English media in Ontario and Quebec )
C'est le meilleur Marché ( 2004-2009/10 )
Beau, bon, pas cher ( 2009–present )
📖 Branding Insight & Heritage:
Super C traces its origins to 1982, when it was founded as La Ferme Carnaval in Quebec. The first supermarket opened in January 1983 in Beauport under the name Super Carnaval. Acquired by Metro-Richelieu in 1987, the chain rebranded as Super C in 1991, completing the transition by May 1992. Positioned as a discount supermarket, it built its reputation on competitive pricing and a no-frills shopping experience. The brand's slogans evolved from "Alimentation aux Meilleurs Prix!" to "Fresh Food for Less!" and more recently to the triple guarantee of "Always Fresh, Always in Stock, Always Great Prices." The portfolio spans approximately 8,000 products including 1,200 private-label items, covering fresh produce, meat, bakery, dairy, and general groceries. Today, as part of Metro Inc., Super C operates over 115 stores across Quebec, offering click-and-collect and home delivery services through the Moi rewards program, and remains recognized for its leading quality-price ratio in the province.
What is Super C (supermarket)’s slogan?
The current primary slogan of Super C (supermarket) is “ Beau, bon, pas cher ”
🛡️ Official Brand Verification & Curation
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