Food Basics's Slogans & Taglines

Food Basics traces its origins to 1995, when A&P Canada launched the discount supermarket banner in Ontario as a no-frills response to the growing warehouse-style grocery trend. The brand built its reputation on a stripped-back store format, aggressive pricing, and a focus on everyday essentials without the premium extras. Its enduring slogan "Always More for Less" captured a value proposition that resonated with budget-conscious shoppers across the province. A pivotal moment came in 2005, when Metro Inc. acquired A&P Canada for $1.7 billion, bringing Food Basics under its corporate umbrella and consolidating its position as a core discount format within Metro's Ontario portfolio. The product range spans fresh produce, meat, dairy, bakery, pantry staples, and private-label lines, with approximately 1,200 store-brand items reinforcing its low-price identity. Today, operating over 140 stores exclusively in Ontario, Food Basics remains a pillar of Metro's value-driven strategy, serving communities through a straightforward, affordability-first approach to grocery retail.