Real Canadian Superstore's Slogans & Taglines

Real Canadian Superstore is a chain of hypermarket supermarkets founded in March 1979 by Loblaw Companies, originating in Western Canada. The brand pioneered the large-format grocery-plus-general-merchandise concept, devoting roughly two-thirds of its floor space to groceries and the remainder to electronics, housewares, and apparel. Its slogans have evolved from the value-driven "Big on Fresh, Low on Price" and "Worth Switching Supermarkets For" to the aspirational "Truly Super" and the savings-focused "Save For Real." In 2024, Loblaw unified its Atlantic Canada banner under the "Real Atlantic Superstore" name to align with the Superstore brand identity. The portfolio spans fresh produce, bakery, meat, dairy, pantry staples, and the President's Choice and No Name private-label lines, alongside non-food categories. Today, with locations across every Canadian province, Real Canadian Superstore remains a cornerstone of Loblaw's hypermarket strategy and one of the country's most recognizable grocery banners.