Atlantic Superstore's Slogans & Taglines

Atlantic Superstore traces its origins to 1986, when Loblaw Companies opened the first "The Real Atlantic Superstore" in Moncton, New Brunswick, marking its entry into Atlantic Canada following the 1976 acquisition of Atlantic Wholesalers. The name was shortened to "Atlantic Superstore" in 1995, when the stores were re-formatted into a market-style concept under the slogan "Low Prices and More!" The brand's messaging evolved through "Eat Well, Spend Less" in the early 2000s, "Prices You Can Trust," and "Just Lower Prices." In 2024, the banner was officially renamed "Real Atlantic Superstore" and re-aligned with the Real Canadian Superstore identity under the unified slogan "Save For Real." The portfolio spans groceries, fresh produce, bakery, meat, seafood, pharmacy, and the President's Choice and No Name private-label lines, alongside services such as PC Express click-and-collect. Today, operating over 50 stores across the Maritime provinces, it remains a cornerstone of Loblaw's Atlantic Canada retail presence.