USA Network's Slogans & Taglines

USA Network (on-air simply as USA, stylized as usa since 2005) is an American basic cable channel launched in 1971, originally established as the Madison Square Garden Network (MSG) before rebranding to USA Network in 1977. The channel was created as a joint venture between UA-Columbia Cablevision and Madison Square Garden, initially focusing on sports programming. Over the decades, USA Network evolved into a general entertainment channel, becoming one of the most widely distributed cable networks in the United States. Core offerings today encompass original scripted series, feature films, sports coverage including WWE programming, and acquired syndicated content. The brand achieved peak cultural prominence during the 2000s with iconic original series such as Monk, Psych, Burn Notice, and Suits. Brand messaging has evolved through multiple iconic slogans, from the long-running platform Characters Welcome—which defined the network's identity throughout the 2000s—to the contemporary positioning reflecting its integration into the NBCUniversal portfolio. Today, as part of NBCUniversal, USA Network continues to serve as a flagship entertainment destination blending original programming with major sports and film content.