Zardoz Notwax's Slogans & Taglines

Zardoz is a brand of ski and snowboard base treatment products founded by Paul Ramer, an avid backcountry skier, mountaineer, and inventor. The company, Zardoz Systems Limited, was incorporated on 9 December 2003 in the United Kingdom. Driven by a singular focus on speed, the brand developed a revolutionary approach to ski and snowboard base care, eschewing traditional hot wax treatments in favour of advanced fluoropolymer technology. Its flagship product, NOTwax (now marketed as Base Boost), is a 100% pure liquid Teflon fluoropolymer designed for quick, clean, and easy application without tools, ironing, or mess. The product line encompasses the reusable Pocket Puck applicator for on-mountain use, the Workshop Kit for high-volume applications, and Speed Wipes for single-use convenience. Non-toxic, fume-free, silicone-free, and effective in all snow conditions—especially wet snow—Zardoz products are engineered to broaden the temperature range of existing wax, improve wax longevity, and protect ski edges from rusting.