Zinsser's Slogans & Taglines

Zinsser is a legendary brand in the painting and home improvement industry, founded in 1849 by William Zinsser. For over 175 years, the company has remained true to its founding principles of innovation, quality, and problem solving. Zinsser pioneered numerous industry firsts, including B-I-N®, the first shellac-based primer-sealer; Bulls Eye® 1-2-3, the first water-based universal primer; DIF®, the first commercial solution for wallcovering removal; and Perma-White®, the first mould and mildew-proof paint. Today, its core offerings encompass a comprehensive range of high-performance primers, sealers, stain blockers, wallcovering products, and specialty coatings manufactured in ISO 9001-certified facilities. Brand messaging evolved from the 2001 campaign "The Zinsser Undercover Squad – meeting all your primer needs" through the 2007 call "Prime time" to the enduring promise "Quality since 1849", reflecting its unwavering commitment to solving real-world painting challenges for professional contractors and DIY enthusiasts alike.