Curel Lotion's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Curel Lotion (2026 Edition)
Official Advertising Taglines
Get the Curel.
Heals like a cream. Feels like a lotion.
📖 Branding Insight & Heritage:
Curel was founded in 1984 by S.C. Johnson in Racine, Wisconsin, as a therapeutic skincare brand for chronically dry skin. The name combines "Cure" and "Well," reflecting its restorative mission. In 1993, Bausch & Lomb acquired the brand, and in 1998 it was purchased by Japan's Kao Corporation, which integrated its breakthrough ceramide research into the product line.
The brand's core products are moisturizing lotions and skincare solutions, including body lotions, facial cleansers, face creams, and scalp care treatments. Its formulations leverage Advanced Ceramide Complex technology to restore the skin's natural moisture barrier, addressing dryness, sensitivity, and irritation without leaving a greasy residue.
From its earliest days, Curel embraced the tagline "Better at Ending Dry Skin," later evolving to "Ends Dry Skin Better" and "Until there's a cure, there's Curél." Today, the brand continues its mission with the promise "The end of dry skin. The beginning of so much more," reflecting its journey from a single American lotion to a global dermatological skincare leader.
What is Curel Lotion’s slogan?
The current primary slogan of Curel Lotion is “ Get the Curel. ”
🛡️ Official Brand Verification & Curation
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