Garnier 100% Color's Slogans & Taglines

Garnier was founded in 1904 by French chemist Alfred Amour Garnier in Blois, France, as Laboratories Garnier. Its debut product, La Lotion Garnier, was the world's first patented plant-based hair lotion, establishing the brand's early commitment to natural ingredients. In 1936, Garnier introduced sun care products, and in 1960 it launched permanent home hair colour, empowering consumers to transform their hair at home. The brand was acquired by L'Oréal in 1965, which propelled its global expansion into over 120 countries.

The brand's core products are hair care, skincare, and hair colour solutions. Its portfolio includes iconic lines such as Fructis for fortifying haircare, Nutrisse for nourishing colour, Olia for ammonia-free dye, and Skin Naturals for everyday skincare, alongside the Ambre Solaire sun protection range.

From its early tagline "Take care, Garnier" to the contemporary promise "By Garnier, Naturally", the brand has evolved into a champion of accessible, nature-inspired beauty. Today, Garnier leads L'Oréal's Green Beauty initiative, blending high-performance formulas with sustainably sourced botanicals and eco-conscious packaging.