Because I'm worth it.
Because You’re Worth It.
Two-in-one mascara. Conditions. Lengthens.
Lash plumping technology. 12X impact. Breathtaking volume.
Bold, metallic color. Luminous finish. Crease-resistant.
Live in color.
Any look, any style, any way you like it.
It's straight, it's hot and it lasts.
Because you're worth it.
We're worth it too.
Expert care for demanding hair.
Glides on and blends easily. Ophthalmologist tested. Smudger included.
L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris.