Lancôme's Slogans & Taglines

Lancôme was founded in 1935 by perfumer Armand Petitjean in Paris, inspired by the roses surrounding the Château de Lancosme in central France. He launched five fragrances, two eaux de cologne, pressed powder, and lipsticks simultaneously, establishing the brand as a symbol of French elegance. In 1936, Nutrix—a multi-tasking repair cream—debuted and remains available today. The brand entered skincare in 1936 and makeup in 1938, before being acquired by L'Oréal in 1964. Over the decades, Lancôme expanded globally, pioneering innovations such as the first mascara in 1975 and the Institut de Beauté in 1977.

The brand's core products are luxury skincare, makeup, and fragrances. Its portfolio includes iconic lines such as Advanced Génifique, Rénergie, Absolue, and Visionnaire in skincare; Teint Idole Ultra Wear and L'Absolu Rouge in makeup; and legendary fragrances including Trésor, Magie, and La Vie Est Belle, which became one of the world's best-selling prestige perfumes.

From its earliest promise of "Conquête" to its contemporary mission of empowering women, Lancôme has evolved around the philosophy of "Empowering all women to achieve Beauty, Femininity & French Elegance." In 2012, the launch of La Vie Est Belle introduced the modern mantra of happiness and self-expression, reflecting a journey from a Parisian boutique to a global icon of luxury beauty present in 130 countries.