Wilkinson Sword's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Wilkinson Sword (2026 Edition)
Official Advertising Taglines
Forged with the craftsman’s care for perfection. (1963)
Tempered by craftsmen – Honed with loving care. (1963)
The name on the world’s finest blades. (1964)
The feel of smartdesign. (2000)
Gives your business the edge. (2002)
Get ready. (2003)
📖 Branding Insight & Heritage:
Wilkinson Sword was founded in 1772 by Henry Nock in London as a gun and sword manufacturer. In 1804, James Wilkinson took over and expanded into bayonets and ceremonial blades, earning royal appointments from King George III and Queen Victoria. The company formally incorporated as Wilkinson Sword in 1889 and entered the shaving market in 1890 with straight razors, followed by the Pall Mall safety razor in 1896. In 1956, it revolutionised shaving with the world's first stainless steel razor blade, and in 1961 introduced the Teflon-coated blade. After merging with Schick in 1992 and passing through Warner-Lambert and Energizer Holdings, the brand is now part of Edgewell Personal Care.
The brand's core products are razors and shaving accessories, including men's and women's shaving systems, disposable razors, replacement blades, and grooming products. It also continues to craft ceremonial swords, honouring its heritage.
From its origins as a royal armourer, Wilkinson Sword has evolved into a global personal care brand. In 2024, it embraced the positioning "The Blade Masters since 1772" and the tagline "Since 1772," reflecting a journey from battlefield steel to everyday grooming excellence.
What is Wilkinson Sword’s slogan?
The current primary slogan of Wilkinson Sword is “ Get ready ”
🛡️ Official Brand Verification & Curation
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