Sanex's Slogans & Taglines

Sanex was launched in 1984, revolutionising the Spanish skincare market as one of the first brands to introduce a soap-free liquid bath and shower gel for everyday use. In 1988, it followed up with the first alcohol-free, kind-to-skin deodorant. The brand was acquired by Unilever in 2009 and then by Colgate-Palmolive in 2011 for approximately $940 million. In 2021, Sanex introduced BiomeProtect, and in 2023 it relaunched as Expert Skin Health with Prebiotic Complex, marking four decades of skin health innovation.

The brand's core products are personal care and hygiene solutions, including deodorants, shower gels, liquid hand soaps, and body, face, and hand moisturisers. Its portfolio spans the Dermo range for sensitive skin, the Zero% line with minimal essential ingredients, and the Expert Skin Health collection powered by prebiotic complexes.

From its earliest days, Sanex has been guided by the mission to keep skin healthy. The enduring tagline "Keep Skin Healthy" and the philosophy of "Healthy skin in every way" have evolved into a contemporary promise of advanced, dermatologically tested solutions that respect the skin's natural balance while protecting the planet.