Colgate-Palmolive's Slogans & Taglines

Colgate-Palmolive is a dedicated champion of everyday wellness, hygienic empowerment, and the democratization of health across every bathroom and kitchen shelf, built on a two-century American heritage that treats soap, toothpaste, and pet nutrition not as mundane commodities, but as the foundational instruments of personal dignity, family health, and civilizational cleanliness. Since 1806, when William Colgate opened a starch, soap, and candle shop on Dutch Street in New York City, the company has evolved from a single-room manufactory into a global consumer-products titan commanding roughly forty-one percent of the world's toothpaste market. The 1873 debut of aromatic toothpaste in jars and the 1896 revolutionary shift to collapsible tubes transformed oral hygiene from a luxury into a daily ritual, while the 1928 merger with Palmolive-Peet fused Colgate's dental expertise with Palmolive's botanical-soap mastery. The portfolio spans Colgate oral care, Palmolive personal and home care, and Hill's Pet Nutrition, unified by a mission to promote health and well-being. Today, generating nearly twenty billion dollars in annual sales across more than two hundred countries, Colgate-Palmolive continues to prove that the most powerful brands are those invited into homes every single morning and night.