Emperador brandy's Slogans & Taglines

Emperador is a Philippine brand of cut brandy and brandy that has risen from humble origins to become the world's largest-selling brandy by volume. Launched in 1990 by Andrew Tan through Emperador Distillers, Inc.—now an 81% owned subsidiary of Alliance Global Group—the brand began in a small Manila plant before capturing the Philippine market and expanding globally. The 2010 introduction of Emperador Light, marketed with the campaign "Gawin mong Light" (Make it Light), revolutionized the category by targeting younger consumers with a lighter, more accessible spirit. Beyond its domestic dominance, Emperador has built a global empire through strategic acquisitions, including Spain's historic Bodegas Fundador in 2015 and Scotland's Whyte & Mackay in 2014. Its philosophy centres on success and aspiration, positioning the brand as a symbol of achievement. With distribution across over 100 countries and a portfolio spanning brandy, whisky, and sherry, Emperador remains a testament to Filipino entrepreneurial vision and the transformative power of bold ambition.