Isklar's Slogans & Taglines

Isklar is a brand of still and sparkling natural mineral water born from the pristine wilderness of Norway. Launched in 2008, the brand draws its water from the Folgefonna Glacier in the Hardanger region—a 6,000-year-old ice formation that yields artesian spring water from deep beneath the ice. Tapped directly from the source on the border of Folgefonna National Park, the water is bottled untouched by the outside world, preserving its naturally low mineral content and glacial purity. The brand's name, meaning "ice clear" in Norwegian, captures the essence of its product. Its award-winning bottle design, inspired by the diamond-like facets of the glacier, refracts light to mirror nature's brilliance. Guided by values of pride, rawness, and untouched purity, Isklar has built its identity on environmental responsibility—powering its bottling plant with hydro-electricity and championing extensive recycling programs. With the promise of "The world's cleanest water," Isklar delivers a taste of unspoiled Norwegian nature to over 40 countries, proving that true luxury can flow directly from the earth.