Moet & Chandon's Slogans & Taglines

Moët & Chandon is a French champagne house founded in 1743 by Claude Moët in Épernay, France, now standing as the world's largest champagne producer and a cornerstone of LVMH Moët Hennessy Louis Vuitton SE. With 1,300 hectares of vineyards—half classified as Grand Cru and a quarter as Premier Cru—the house operates the most extensive cellars in Champagne, stretching over 28 kilometres underground. Under the stewardship of Claude's grandson Jean-Rémy Moët, the brand transformed from a regional producer into a major international champagne house, earning the patronage of Napoleon Bonaparte and European royalty. Core offerings centre on the flagship Moët Impérial, a blend of over 200 crus, alongside Rosé Impérial, the Grand Vintage Collection, and prestige cuvées. Brand messaging has evolved from the glamorous positioning Be Fabulous to the contemporary platform Must Be, launched in 2018 to redefine the art of celebrating life's memorable moments. Today, Moët & Chandon is distributed across more than 150 countries, with a bottle opened every second worldwide.