Teacher's's Slogans & Taglines

Teacher’s Highland Cream is a historic blended Scotch whisky founded in 1830 by William Teacher, who began selling whisky from his wife’s grocery store in Glasgow. The pivotal Highland Cream expression debuted in 1863 and was trademarked in 1884, distinguished by an unusually high peated malt content—over 45%—anchored by spirit from the Ardmore distillery, which the company built in 1898 to secure supply. The brand’s slogans evolved from the founder’s perfectionist creed “I worked until perfection!” to the wry 1914 temperance-era claim “Down with Drink,” and more recently to heritage-focused messaging celebrating “195 years of rich character and conviction.” Core offerings include the flagship Highland Cream, the premium Teacher’s Origin with 65% malt, and Teacher’s 50 for the Indian market. After passing through Allied Breweries and Jim Beam, the brand is now owned by Suntory Global Spirits, and in 2025 unveiled a bold contemporary identity while remaining faithful to its smoky, full-flavoured legacy.