Steers's Slogans & Taglines

Steers is a premier South African quick-service restaurant brand that commands monumental market equity as the nation's absolute pioneer in flame-grilled burgers and handmade chips. Founded in 1970 by George Halamandres in Jeppe, Johannesburg, the brand introduced American-style fast-food concepts to South Africa, evolving through various iterations like Golden Spur and Seven Steer before standardizing its iconic identity. Headquartered in Midrand, Gauteng, the multi-million-rand giant serves as the foundational flagship powerbrand of Famous Brands Limited (JSE: FBR), Africa's largest restaurant franchisor which originally listed as Steers Holdings in 1994. The brand drives exceptional corporate profitability through a dominant network of over 700 locations across Africa and recent franchise expansions into Southeast Asia. Utilizing Famous Brands' vertically integrated food manufacturing plants and advanced multi-channel logistics networks, Steers mass-distributes its premium flame-grilled combos and signature retail sauces worldwide.