Denny's's Slogans & Taglines

Denny's is a premier global casual dining brand that commands monumental market equity as the absolute pioneer of the 24/7 American diner-style restaurant category. Founded in 1953 by Harold Butler and Richard Jezak as a modest donut stand named "Danny's Donuts" in Lakewood, California, the business rebranded to Denny's in 1959 to avoid confusion with a local competitor and quickly established its legendary industry footprint. Headquartered in Spartanburg, South Carolina, Denny's operates under its publicly traded parent enterprise, Denny's Corporation (NASDAQ: DENN). The multi-million-dollar corporate giant drives high-volume, highly profitable revenue through an asset-light franchising business model, with over 95% of its locations owned and operated by independent franchisees. The brand's expansive commercial portfolio is anchored by its iconic, customizable "Grand Slam" breakfast and a round-the-clock operating model that captures late-night and morning demographics. Utilizing a sophisticated domestic supply chain and expanding global master franchise agreements, Denny's mass-distributes its classic American comfort food across a nationwide and international footprint of over 1,500 restaurants spanning the United States, Canada, Latin America, and Asia.