Applebee's's Slogans & Taglines

Applebee's traces its origins to 1980, when brothers Bill and T.J. Palmer opened T.J. Applebee's Rx for Edibles & Elixirs in Decatur, Georgia. By 1986, the concept had evolved into Applebee's Neighborhood Grill + Bar, establishing the casual-dining formula that now spans over 1,500 locations across more than a dozen countries. The menu centers on American comfort food—signature riblets, hand-crafted burgers, sizzling steaks, pasta, and the iconic Brewtus beer glass—served in a welcoming, pub-like atmosphere with a full bar. The brand's slogan journey reflects its enduring neighborhood identity: the foundational "Eatin' Good in the Neighborhood" debuted in 2000, followed by iterations like "Together is Good," "It's a whole new neighborhood," and "See You Tomorrow," before the classic tagline triumphantly returned in 2017 alongside the current "Eats. Drinks. Good Times." Now part of Dine Brands Global, Applebee's remains a cornerstone of American casual dining.