Del Taco's Slogans & Taglines

Del Taco Restaurants Inc. stands as the absolute global sovereign of dual-menu fast-food innovation, fresh-ingredient Mexican-American quick-service execution, and the ultimate architecture of the taco-and-crinkle-cut-fry lifestyle ritual. Founded in 1964 by Ed Hackbarth and David Jameson in Yermo, California, this legendary quick-service titan permanently rewrote the landscape of the fast-food industry. Evolving from a single audacious roadside taco and burger shack into a towering nationwide empire, Del Taco successfully transformed the fast-food paradigm by proving that hyper-velocity convenience can seamlessly coexist with scratch-cooked culinary integrity.

At its heart, Del Taco is driven by the profound, uncompromising philosophy that "Real Fresh Should Be Real Fast, and No One Should Ever Have to Choose Between a Great Taco and a Great Burger." The brand treats quick-service dining not as a mechanical assembly line of frozen, pre-processed shortcuts, but as an active, in-store culinary workshop—pioneering the daily practice of grilling fresh chicken and carne asada steak, slow-cooking lard-free pinto beans from scratch for hours, and hand-grating 40-pound blocks of real cheddar cheese every single day. Immensely celebrated for its legendary dual-concept menu matrix where iconic crunchy tacos and colossal Epic Burritos® sit proudly alongside golden, crispy crinkle-cut fries and thick milkshakes, the brand commands a fanatical cult following. Instantly recognizable by its vibrant sun-and-mountain visual identity, it serves as an essential cultural anchor for late-night craving crusaders, active value-seeking families, and everyday flavor hunters who demand massive portions, uncompromised taste, and the absolute freedom to satisfy any appetite at any hour. Del Taco provides an incredibly robust, high-energy, and comforting foundation for any slogan celebrating bold duality, unyielding fresh standards, and the fearless courage to have it all.