Froneri's Slogans & Taglines

Froneri is a global ice cream manufacturer founded in 2016 as a joint venture between Nestlé and R&R Ice Cream, backed by PAI Partners. Headquartered in North Yorkshire, United Kingdom, the company was created by merging Nestlé’s European ice cream business with R&R’s manufacturing and licensing capabilities. Through aggressive acquisitions—including Nestlé’s U.S. ice cream business ($4 billion, 2019), Tip Top from Fonterra (2019), and Nestlé Israel’s ice cream operations—Froneri has become the world’s second-largest ice cream company by revenue. Today it operates in 25 countries with over 15,000 employees and annual revenues exceeding £5.5 billion. Its portfolio spans iconic licensed brands including Häagen-Dazs, Oreo, Cadbury, Magnum, and Drumstick, alongside regional heritage brands such as Tip Top, Peters, and Kelly’s of Cornwall.

Brand messaging has been anchored by the corporate vision to build the world’s best ice cream company, reflecting its challenger identity and sole category focus. The company describes itself as a passionate challenger brand dedicated to delivering value for retailers and consumers through operational excellence and global scale.