Brother Printers's Slogans & Taglines

Brother Industries, Ltd. is a Japanese multinational electronics and electrical equipment company founded in 1908 by Kanekichi Yasui in Nagoya, originally established as a sewing machine repair company. The brand name derives from the Yasui brothers who took over the family business, creating some of the finest sewing machines still manufactured today. In 1932, the Type 50 Model 70 became a commercial success worldwide, and during the 1950s the company diversified into washing machines, calculators, typewriters, dot matrix printers, and machine tools. A pivotal innovation came in 1979 with the introduction of the Computer-Sew 1000, the world's first computerized sewing machine. Core offerings today encompass printers, multifunction devices, industrial and commercial sewing machines, CNC machine tools, label printers, and fax machines, marketed globally as Multi-Function Centers (MFCs). Brand messaging has been anchored by the enduring slogan At Your Side, reflecting a commitment to customer proximity and support. The company has also embraced environmental stewardship through the Brother Earth initiative, evolving into the contemporary sustainability platform Working with you for a sustainable future. Today, Brother Industries operates across the United States, Mexico, Germany, Thailand, India, and China, maintaining over 110 years of leadership in sewing and precision manufacturing.