Mitsubishi Electric's Slogans & Taglines

Mitsubishi Electric Corporation is a Japanese multinational electronics and electrical equipment manufacturer founded on 15 January 1921, when Mitsubishi Shipbuilding Co. spun off its Kobe factory to produce electric motors. Headquartered in Tokyo, the company has grown into a global leader with over 200 group companies and approximately 150,000 employees worldwide. Its first major commercial product was an electric fan that became a nationwide bestseller. Today, the portfolio spans factory automation systems, energy systems, air conditioning, building systems, semiconductor devices, automotive equipment, defence and space systems, and digital innovations. In the fiscal year ended March 2025, the company recorded consolidated revenue of 5,521.7 billion yen (approximately $36.8 billion).

Brand messaging has evolved from the 1964 domestic promise With you today and tomorrow to the 1968 global declaration Advanced and Ever Advancing, which underscored technical leadership. In 1985, Japan adopted Socio-Tech: enhancing lifestyles through technology, while overseas markets retained the earlier slogan. In 2001, the company unified its positioning under Changes for the Better, reflecting a commitment to continuous improvement. More recently, the Factory Automation Systems business introduced Automating the World, reinforcing its mission to leverage automation for societal advancement.