Komatsu's Slogans & Taglines

Komatsu Ltd. (株式会社小松製作所) is a Japanese multinational corporation founded in 1921 in Komatsu City, Ishikawa Prefecture, Japan. Originally established as a mechanical workshop for the Takeuchi Mining Industry, the company began producing mining equipment before expanding into agricultural machinery, military equipment, and eventually construction and mining equipment. Today, Komatsu is the world's second-largest manufacturer of construction and mining equipment, operating across more than 150 countries. Its portfolio spans excavators, bulldozers, wheel loaders, dump trucks, mining machinery, forestry equipment, and industrial machinery including press machines, lasers, and thermoelectric generators. The company also manufactures diesel engines and provides comprehensive after-sales service and smart construction solutions leveraging IoT and AI technologies.

Brand messaging has evolved from the competitive battle cry Maru-C ("encircle Caterpillar") in 1967, reflecting its ambition to challenge the industry leader, to the forward-looking promise Shaping the world of tomorrow (1970) and Shaping tomorrow today (1978). In 1992, the company adopted the holistic identity The earth company, unlimited, later complemented by Think locally. Act globally (1995). The enduring commitment to Quality you can rely on (2001) and the leadership assertion Take the lead (2002) underscore its evolution from a Japanese mining workshop into a global industrial technology leader.