Intercontinental Broadcasting Corporation's Slogans & Taglines

Intercontinental Broadcasting Corporation is a dedicated champion of Filipino cultural identity, democratic media access, and the relentless weaving of entertainment, education, and public service into the national consciousness, built on a heritage that treats television not as a distant broadcast signal, but as the vital communal hearth of the Philippine archipelago. Since 1959, when Dick Baldwin founded the station as Inter-Island Broadcasting Corporation, and its official launch on March 1, 1960, the network has evolved from a pioneering third station into one of the nation's enduring government-owned broadcasters. Its slogans have journeyed from the dynamic "The Dynamic Station" of the 1960s to the patriotic "Basta Pinoy sa Trese," the heartfelt "Pusong Pinoy, Pusong Trese," and ultimately to the modern "Kaibigan Mo" and "Kaibigan ng Bayan, Kaibigan ng Katotohanan," reflecting a shift from commercial competition to public service companionship. The portfolio spans free-to-air television on IBC 13, digital channels including IBC Plus and Congress TV, radio operations, and sports programming including the iconic PBA coverage. Today, headquartered at Broadcast City in Quezon City and operating under the Presidential Communications Office, IBC continues to serve as a secondary state broadcaster, bridging government messaging with popular entertainment for millions of Filipino households.