DW-TV's Slogans & Taglines

DW-TV is a set of international television channels owned and operated by Deutsche Welle, Germany’s public international broadcaster. Launched on April 1, 1992, from the inherited facilities of RIAS-TV in Berlin, DW-TV initially broadcast in German and English via satellite, focusing on news and informational programming. Over the following decades, the service expanded into a multilingual network with dedicated channels for Asia, Europe, and the Americas, offering news, current affairs, documentaries, and cultural programmes in more than 30 languages. In 2015, the flagship English-language news channel was rebranded as DW News, introducing a 24-hour schedule with hourly updates and expanded digital integration, while the broader DW-TV portfolio continues to serve global audiences across television, online, and mobile platforms.

Brand messaging has been anchored since 2012 by the tagline Made for Minds, reflecting Deutsche Welle’s commitment to providing intellectually rigorous, independent journalism for curious, globally minded audiences. The 2012 campaign also introduced the positioning For the Heart of Europe, underscoring the broadcaster’s role as Germany’s calling card to the world. The 2015 relaunch of DW News reinforced this identity with refreshed visual branding and a renewed focus on real-time, multimedia news delivery.